Custom rolling paper booklets have become an essential branding tool for cannabis, streetwear, and lifestyle companies. Beyond function, these booklets are a statement—of design, values, and connection to a culture. Whether you’re a brand looking to stand out or a creator wanting to express your identity, designing your own booklet is a powerful move.
In this guide, we walk you through each step of the manufacturing process, from paper selection to industrial assembly, so you can understand exactly how a rolling paper booklet is made.
Step-by-Step Guide to Creating Your Own Custom Booklet
1. Choosing the Right Rolling Paper
The foundation of any booklet is the paper itself. The type of paper you choose influences the smoking experience, aesthetics, and sustainability profile.
-
Wood pulp (bleached or unbleached): Known for its durability and even burn. Bleached versions are whiter; unbleached are more natural in tone.
-
Hemp paper: A more eco-conscious choice, offering a slower burn and distinctive texture.
-
Weight and thickness: Typical rolling paper ranges from 12–14 gsm (grams per square meter), impacting transparency and feel.
-
Gum line: High-quality papers use natural Arabic gum for a clean seal without chemicals.
👉 Tip: Always test several paper types with your audience before finalizing.
2. Selecting Filter Tips
If you plan to include filter tips in your booklet (a popular option for convenience), you’ll need to choose between:
-
Plain tips: Standard, unprinted tips for simplicity.
-
Pre-rolled tips: Easy-to-use and premium.
-
Perforated tips: Allow better shaping for consumers.
-
Custom-printed tips: Add branding, artwork, or patterns inside each tip.
3. Designing Your Artwork
This is where your brand takes center stage. Each booklet offers space to tell a story—visually and emotionally.
-
Cover: Your brand name, logo, tagline, or illustration. Choose between full-color or minimal design.
-
Inside pages: You can print on the reverse side or even on each paper sheet's edge (e.g., watermarking or edge dye).
-
Print file format: Vector files (AI, PDF) are preferred to ensure sharpness during offset or digital printing.
-
Size & layout: Standard options include:
-
King Size Slim (typically 110mm x 44mm)
-
1 ¼ Size
-
Booklet with 26 or 32 leaves
👉 Don’t overcrowd the design—let it breathe. Less is more when it comes to premium booklets.
4. Choosing Your Booklet Style
Not all booklets are made equal. The structure impacts user experience and perception.
-
Accordion Fold: Papers stack in a zigzag format; easy to pull out.
-
Booklet Fold: More traditional, pages stacked and glued at one edge.
-
With or Without Tips: Depending on whether you include filters.
-
Special closures: Magnetic, soft-touch rubberized covers, or matchbox-style sliding trays.
-
Eco vs Premium: Recycled cardboard, organic inks, and plastic-free coatings are increasingly in demand.
5. Finishing & Special Options
Custom finishes add a tactile and visual dimension to your booklet.
-
Lamination: Glossy or matte surface protection.
-
Spot UV: Highlights part of your artwork with a glossy shine.
-
Embossing / Debossing: Adds texture to logos or lettering.
-
Foil stamping: Gold, silver, or holographic accents.
-
Edge coloring: Adds color to the sides of the papers for a striking visual effect.
-
Watermarks: Subtle branding printed within the paper itself.
👉 Premium finishes can elevate your perceived value instantly.
6. Assembly on Industrial Machines
Once all components are prepared, it's time for the magic to happen.
Custom rolling paper booklets are assembled using specialized industrial machines capable of working with up to 32 paper bobbins simultaneously. These machines synchronize multiple operations in real time:
-
Paper feeding: Each bobbin feeds a continuous strip of paper into the system.
-
Folding and cutting: Papers are folded into stacks according to the chosen booklet format.
-
Filter insertion (if applicable): Filters are added to the correct location in the booklet.
-
Cover wrapping and gluing: Papers and tips are enclosed within printed covers.
-
Pressing and trimming: Final shaping ensures a clean, precise product ready for packaging.
This high-speed assembly process ensures consistency, durability, and a professional finish—every time.
Final Thoughts
Creating your own rolling paper booklet is a blend of art and engineering. From the tactile quality of the paper to the sharpness of your artwork, each detail plays a role in how your audience connects with your brand.
Whether you’re launching a lifestyle product, a merch drop, or a promotional campaign, a custom booklet is more than a smoking accessory—it's a collectible, a statement, and a conversation starter.
Want to Launch Your Own Rolling Papers Booklet?
Rolly Papers helps brands bring their vision to life—from sourcing premium French paper to guiding you through every step of custom booklet creation.
👉 Get in touch with us to start your project.
Think higher. Roll smarter.